[Houston Maxwell House Coffee, 1966, silent]

The film opens with the man tasting a spoonful of coffee but spitting it out, suggesting dissatisfaction. He then dips a spoon into a shot glass containing coffee on a rotating tray, possibly exploring different options or flavors. The next scenes show the process of coffee production. Coffee beans are poured through a grate, and coffee cans move along an assembly line, being filled with beans. The emphasis is on the mechanized process of packaging coffee in cans. The film concludes with the man continuing to sample coffee from different shot glasses on the rotating tray while coffee beans are still being poured through the grate. The repeated action of sipping coffee and the presence of the coffee production machinery highlight the theme of coffee consumption and the industrialization of its production during the 1960s. We digitized and uploaded this film from the A/V Geeks 16mm Archive. Email us at footage@avgeeks.com if you have questions about the footage and are interested in using it in your project.