Selling America (1938)

Discusses Benjamin Franklin's effective sales techniques, emphasizing the importance of listening, avoiding arguments, and understanding customer needs. Franklin's rules for selling, which focused on human nature and relationships, remain relevant in modern sales practices. The key takeaways include asking questions, not contradicting, and presenting a complete story to potential customers. We digitized and uploaded this film from the A/V Geeks 16mm Archive. Email us at footage@avgeeks.com if you have questions about the footage and are interested in using it in your project.