Selling: The Power Of Confidence (1982)

The film discusses the dynamics of sales, emphasizing the importance of confidence and self-awareness for salespeople. It highlights that effective selling is not a power struggle but a negotiation where both the salesperson and customer hold power. The narrative encourages salespeople to confront their own fears and misconceptions about selling, particularly the belief that customers hold all the power. By understanding their role and utilizing their skills, salespeople can build better relationships and achieve success. Keywords sales, confidence, self-awareness, power dynamics, negotiation, customer relationships, training, misconceptions, effectiveness